Privacy Policy

Amstel wants to enable the building of thriving personalized communities based on trust, privacy and freedom of expression. We want you to feel free to express yourself, but — just as important — we also want you to feel secure in an environment which puts you in control.

If you choose to give personal information via the Internet that we may need, you can rely on the following policy:

  1. We keep track of the domains from which you visit us. We analyze these data for trends and statistics. In return, it enables us to provide you with useful information.
  2. Your email address will not be used by Amstel outside the Amstel website for marketing purposes without your consent.
  3. Profile information will be used to create personalized content, services and advertising on sites of the Amstel website. In addition, Amstel may use your profile (i.e., on a no-name basis) to generate aggregate reports and market research.
  4. Amstel does not require an end-user to provide a name and address to use the Amstel website.
  5. Mail communications are only accessible by the designated recipients at Amstel, including personnel responsible for maintenance of the system.
  6. Occasionally, we will offer you the possibility to reflect your opinion on the Amstel website.
  7. We use "cookies," a technology that can be used to provide you with tailored information from the Amstel website. A cookie is a collection of data (max. 4 kb) that we can send to your browser, which may then be stored in your system. We use these cookies on some of the Amstel pages to serve you better when you return to the Amstel website. You can set your browser to notify you when you receive a "cookie," giving you the opportunity to accept or to refuse it.